This experiment is exclusively focused on Word of Mouth marketing in today’s marketing environment and has three simple goals:
- To promote the best practice principles of Word of Mouth marketing
- To gain insight into the strength and trends of Word of Mouth marketing both locally and internationally
- To have fun mapping marketing’s social networks
Step 1: Read the book Word of Mouth Marketing from Andy Sernovitz within three weeks of receiving it (you may have received this book at the launch or through a friend or colleague – through word of mouth!). If you want to be involved in the future please refer to the homepage.
Step 2: Go to “Where is your book?” and fill in the form or send us an email providing the following information:
1. Name?
2. Location?
3. Book Number?
4. From whom did you receive the book?
5. Who did you pass the book on to?
6. What are your thoughts on the book and WOM Marketing?
Step 3: Pass on the book onto someone you consider a business / marketing leader.
On this website you will be able to view the location of the books given out at the launch using Google Maps. You will also be able to read reviews from other participants.
Please email info@womanz.org if you have any questions regarding the Word of Mouth Marketing Experiment.
WOMANZ stands for Word of Mouth Australia and New Zealand, which is where the idea for this global experiment originated.
