“Word of Mouth” (WOM) has sprung out of nowhere and buzzed its way into marketing. Is WOM another round of hype, business as usual with a new (old name) or a genuine science?
WOMANZ – is about giving you access to the knowledge to answer this question yourself, without the bullbuzz. So formally….
It’s really simple – WOMANZ shares best practice in terms of Word of Mouth Marketing both in its own right and the best way WOM can interact with other channels. The end benefit is to ensure members know when to use WOM (and when not to), how to use it and lastly ensure that the ROI is longterm versus short term.
WOMANZ has been formed following the success in the States of WOM marketing which is now used as a discipline by key corporates. The US site is called womma.org – and the site in the UK is womuk.org. Our About Page gives you further background.