In the world’s first Word of Mouth Marketing Experiment, 70 copies of Word of Mouth Marketing by Andy Sernovitz have been given to invited business and marketing thought leaders. The books will be tracked and we’ll be able to find out where they get to, who’s reading them and how people react to Word of Mouth.
The launch was hosted by the New Zealand Marketing Association, at which international guest speakers Joseph Jaffe and Andy Sernovitz shared the principles of best practice Word of Mouth marketing. To view their presentations click here. Both speakers are based in the US and are highly sought-after Word of Mouth consultants and authors.
The experiment was designed by The Village Square, a leading Word of Mouth and Community marketing strategy organisation based in New Zealand and working internationally.
Word of Mouth marketing is based on the foundations of great communication and relationship building. In a time of multiple channels and tight budgets, Word of Mouth marketing offers a valuable business tool which is cost effective, channel agnostic and can be applied to the activities of businesses of all sizes and at all stages of evolution.
The results of this experiment will give us incredible insight into the strength and trends of Word of Mouth marketing both locally and internationally. Participants of the experiment will benefit personally and professionally from the invaluable networks that will come from this initiative.
If you were not among those invited to the launch but are interested in being involved with the Experiment you can do so in several ways:
- Watch the progress of the books
- Subscribe to active email updates
- Request to be invited to join the next Word of Mouth Marketing Experiment
- Suggest a WOM Marketing experiment you would like to see
